Privacy Policy

Last Updated: December 2025

1. Introduction

Reel Fun Platform ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website located at fishing-games.co.uk (the "Website").

This Privacy Policy complies with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable UK data protection laws.

2. Information We Collect

2.1 Information You Provide

We may collect information that you voluntarily provide to us when you:

  • Fill out our contact form (name, email address, subject, message)
  • Subscribe to our newsletter
  • Participate in our mini-game and earn FS points
  • Submit content, comments, or feedback

2.2 Automatically Collected Information

When you visit our Website, we may automatically collect certain information, including:

  • IP address
  • Browser type and version
  • Device information
  • Pages visited and time spent on pages
  • Referring website addresses
  • Cookies and similar tracking technologies (see our Cookie Policy)

2.3 Game Data

When you play our "Catch the Fish" mini-game, we may collect:

  • Game scores (FS points)
  • Game session data
  • Performance metrics

This data is stored locally in your browser and may be processed to improve game functionality.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To provide and maintain our services: To operate and maintain our Website and mini-game
  • To communicate with you: To respond to your inquiries, comments, and requests
  • To improve our services: To analyze usage patterns and improve user experience
  • To ensure security: To detect and prevent fraud, abuse, and security threats
  • To comply with legal obligations: To meet our legal and regulatory requirements
  • For marketing purposes: With your consent, to send you promotional communications

4. Legal Basis for Processing (UK GDPR)

We process your personal data based on the following legal bases:

  • Consent: When you have given clear consent for us to process your data
  • Legitimate interests: To improve our services and ensure website security
  • Legal obligation: To comply with applicable laws and regulations
  • Contract performance: To fulfill our contractual obligations to you

5. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

  • Service Providers: With trusted third-party service providers who assist us in operating our Website (e.g., hosting, analytics)
  • Legal Requirements: When required by law or to protect our rights and safety
  • Business Transfers: In connection with a merger, acquisition, or sale of assets
  • With Your Consent: When you have given explicit consent for such sharing

6. Google Services

Our Website may use Google services, including Google Maps for location services. When you interact with Google services, Google's Privacy Policy applies. We encourage you to review Google's Privacy Policy.

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your data, we will securely delete or anonymize it.

Our data retention periods are as follows:

  • Contact Form Submissions: Retained for 2 years from the date of submission, unless you request earlier deletion
  • Newsletter Subscriptions: Retained until you unsubscribe or request deletion
  • Game Data (FS Points): Stored locally in your browser; server-side data retained for 90 days
  • Website Analytics: Aggregated and anonymized data retained for 26 months
  • Legal Compliance: Some data may be retained longer if required by law or for legal proceedings

After the retention period expires, we will securely delete or anonymize your personal data in accordance with our data destruction procedures.

8. Your Rights Under UK GDPR

As a data subject, you have the following rights:

  • Right of Access: You can request copies of your personal data
  • Right to Rectification: You can request correction of inaccurate data
  • Right to Erasure: You can request deletion of your personal data ("right to be forgotten")
  • Right to Restrict Processing: You can request limitation of data processing
  • Right to Data Portability: You can request transfer of your data to another service
  • Right to Object: You can object to processing based on legitimate interests
  • Right to Withdraw Consent: You can withdraw consent at any time

To exercise these rights, please contact us at [email protected].

9. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

9.1 Technical Security Measures

We employ various security measures to protect your data:

  • Encryption: We use SSL/TLS encryption for data transmission
  • Secure Servers: Our servers are hosted on secure, monitored infrastructure
  • Access Controls: Limited access to personal data on a need-to-know basis
  • Regular Updates: We keep our systems and software up to date with security patches
  • Firewalls: Network firewalls protect against unauthorized access
  • Backup Systems: Regular backups ensure data availability and recovery

9.2 Organizational Security Measures

  • Staff training on data protection and security
  • Confidentiality agreements with all employees and contractors
  • Regular security audits and assessments
  • Incident response procedures for data breaches

9.3 Data Breach Notification

In the event of a data breach that poses a risk to your rights and freedoms, we will notify the Information Commissioner's Office (ICO) within 72 hours and inform affected users without undue delay, as required by UK GDPR.

10. Children's Privacy

Our Website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

11. International Data Transfers

Your information may be transferred to and processed in countries outside the UK and European Economic Area (EEA). We ensure that appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable data protection laws.

11.1 Transfer Mechanisms

When transferring data internationally, we use appropriate safeguards including:

  • Adequacy Decisions: Transfers to countries with adequacy decisions from the UK
  • Standard Contractual Clauses: EU-approved standard contractual clauses for data transfers
  • Binding Corporate Rules: Where applicable, binding corporate rules for intra-group transfers
  • Certification Schemes: Transfers to certified organizations under approved schemes

11.2 Third-Party Service Providers

We may use third-party service providers located outside the UK/EEA, including:

  • Google Services: Google Analytics and Google Maps (USA) - protected by Google's Privacy Shield certification
  • Hosting Providers: Cloud hosting services with appropriate data protection agreements
  • Email Services: Email service providers with GDPR-compliant data processing agreements

All third-party service providers are contractually obligated to protect your data and comply with applicable data protection laws.

12. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Website. For detailed information about our use of cookies, please see our Cookie Policy.

13. Marketing Communications

13.1 Email Marketing

With your consent, we may send you marketing emails about our services, new features, articles, and special offers. You can opt out of marketing communications at any time by:

  • Clicking the "unsubscribe" link in any marketing email
  • Contacting us at [email protected]
  • Updating your preferences in your account settings (if applicable)

13.2 Third-Party Marketing

We do not sell your personal data to third parties for their marketing purposes. We may share aggregated, anonymized data with partners for analytics purposes only.

14. Your Responsibilities

You are responsible for:

  • Providing accurate and up-to-date information
  • Keeping your account credentials secure (if applicable)
  • Notifying us of any changes to your personal information
  • Complying with applicable laws when using our Website
  • Not sharing your account with others (if applicable)

15. Automated Decision-Making and Profiling

We do not use automated decision-making or profiling that produces legal effects or significantly affects you. If this changes in the future, we will inform you and obtain your consent where required.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

  • Posting the updated Privacy Policy on this page
  • Updating the "Last Updated" date
  • Sending an email notification for significant changes (if we have your email address)
  • Displaying a notice on our Website for substantial changes

You are advised to review this Privacy Policy periodically for any changes. Your continued use of the Website after changes become effective constitutes acceptance of the updated Privacy Policy.

17. Data Protection Officer

While we are not required to appoint a Data Protection Officer (DPO) under UK GDPR, we have designated a data protection contact person. For any data protection inquiries, please contact:

18. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

  • Email: [email protected]
  • General Inquiries: [email protected]
  • Address: 45 Marina Way, Brighton, BN2 5TA, United Kingdom
  • Phone: +44 20 7866 3508
  • Response Time: We aim to respond within 30 days, as required by UK GDPR

19. Supervisory Authority

If you are not satisfied with our response to your data protection concerns, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection authority: